最新報告顯示 我國休閑市場商機巨大
The latest report by global consulting firm OC&C Strategy Consultants shows that the size of the leisure market in China has huge headroom to grow.
全球咨詢公司OC&C戰略咨詢的最新報告顯示，中國休閑市場的規模有巨大的成長空間。
It has become the second largest leisure market in the world with a production value of $479 billion, just after the US.
中國憑借4790億美元的產值已成為僅次于美國的世界第二大休閑市場。
Four sectors of the market - cruise trips, theme parks, sports and food delivery - have high potential growth in consumption, according to the report.
報告稱，休閑市場的四個領域——郵輪旅行、主題公園、體育和外賣的消費增長潛力巨大。
Cruise trips and theme parks display much more potential than the other two sectors.
郵輪旅行和主題公園則較其它兩個領域展示出大得多的潛力。
Figures from Cruise Line International Association show that the number of cruise passengers in China reached 2.1 million in 2024, which only accounted for 0.16 percent of the total population in China, much lower than the figures of developed countries.
根據國際郵輪協會的數據顯示，2024年來自中國的郵輪乘客數量達到了210萬人次，這一數字只占中國總人口的0.16%，要遠遠低于發達國家的數字。
"China's new middle class consists mainly of the post-80s generation. Compared to the earlier generation, they are more willing to spend time and money to indulge themselves with material possessions," said an insider.
一位業內人士表示：“中國的新中產階層主要由80后組成，相比父輩，他們更愿意花錢花時間享受物質生活。”
The latest report by global consulting firm OC&C Strategy Consultants shows that the size of the leisure market in China has huge headroom to grow.
全球咨詢公司OC&C戰略咨詢的最新報告顯示，中國休閑市場的規模有巨大的成長空間。
It has become the second largest leisure market in the world with a production value of $479 billion, just after the US.
中國憑借4790億美元的產值已成為僅次于美國的世界第二大休閑市場。
Four sectors of the market - cruise trips, theme parks, sports and food delivery - have high potential growth in consumption, according to the report.
報告稱，休閑市場的四個領域——郵輪旅行、主題公園、體育和外賣的消費增長潛力巨大。
Cruise trips and theme parks display much more potential than the other two sectors.
郵輪旅行和主題公園則較其它兩個領域展示出大得多的潛力。
Figures from Cruise Line International Association show that the number of cruise passengers in China reached 2.1 million in 2024, which only accounted for 0.16 percent of the total population in China, much lower than the figures of developed countries.
根據國際郵輪協會的數據顯示，2024年來自中國的郵輪乘客數量達到了210萬人次，這一數字只占中國總人口的0.16%，要遠遠低于發達國家的數字。
"China's new middle class consists mainly of the post-80s generation. Compared to the earlier generation, they are more willing to spend time and money to indulge themselves with material possessions," said an insider.
一位業內人士表示：“中國的新中產階層主要由80后組成，相比父輩，他們更愿意花錢花時間享受物質生活。”
